Typical Case

We have a large number of industrial market research cases, aiming at providing customers with more references.


Home > Typical Case > Project cases > Industrial products e-commerce and digital marketing

E-commerce market layout of target product

Customers play a leading role in the domestic industrial component market, but 99% of its business is based on the existing offline distributor network. In view of the development of online e-commerce in recent years, and that some small companies are expanding their sales through online sales, the company is considering the establishment of systematic online sales layout, inviting MIR to carry out in-depth market layout research for their online business layout.

Areas of concern:Industrial products e-commerce and digital marketing

area of research:industrial components e-commerce

Type of study:Industry Research

Customers play a leading role in the domestic industrial component market, but 99% of its business is based on the existing offline distributor network. In view of the development of online e-commerce in recent years, and that some small companies are expanding their sales through online sales, the company is considering the establishment of systematic online sales layout, inviting MIR to carry out in-depth market layout research for their online business layout.

1. target product’s online market size and developing trends; 2. online customer purchasing behavior analysis; 3. B2B platform research: third party platform, proprietary platform, proprietary and third parties combined.

carry out comprehensive assessment of the current online business model, process, and cost of sales to help the multinational companies to develop comprehensive online sales strategy, including: online specific sales model (self-built platform / third-arty platform), products segregation, price strategy, online and offline channel conflict resolution, and other strategies.